Do They Actually Believe That

Canada Control Works has adapted regenerative braking to pumpjacks, thereby reducing their energy consumption. According to the company, during an 11-month trial, "165,763 kilowatt hours were consumed to run the pumpjack, but 92,340 kilowatt hours were also generated". The regenerative braking technology reduces the energy consumption of pumpjacks by 55.7%, saving $1,000 per month in electricity. Obviously, this is an example of the sort of innovation that is needed (across all sectors of the economy) to help solve our energy problems.
Small Dead Animals sees it differently:

Who needs windmills when you've got pumpjacks?

SDA is apparently unaware that these improved pumpjacks still consume significant amounts of electricity. In fact, they require about 6,674 kWh of electricity per month to operate ((165,763 kWh used - 92,340 kWh generated) / 11 months).